This company is using 2.0 terms to make a new brand for themselves. I laughed out loud when I saw the first one on TV this week.
Coleman - The Original Social Networking Site
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They have a Facebook presence...you can become a fan, not a friend.
They even have Itouch apps!
If you still doubt why 2.0 tools MUST be taught and used in school, let this company's branding program be "real-world" evidence.
It's not the future, it's not fluff, it's now, and like it or not, the 2.0 world is here to stay.
HI VAUGHN, YOU ARE INCREDIBLE! I NEEDED TO HAVE FOLLOWED YOU ALL THE WAY THROUGH THE ELEVEN PLUS TO FIND OUT WHAT I MISSED. YOU DISCOVERED SO MUCH MORE THAN I!
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